The identity uses art deco design as inspiration. Peacocks feature in many of the period’s work and this became the perfect symbol for Wynyard Plaza, as these creatures have always been associated with wealth and grandeur. The logo became a very stylised open peacock’s tail and used the animal’s colours of blue and gold. The door hanger also carried through the form of the support graphic and became an elegant peacock head.

My inspiration came from thinking of a print job as a maths equation. There are many elements that need to be added and subtracted for the job to be completed. To tie in with the maths theme, graphs and information graphics were also used in a humorous way to explain what it is that Salsbury Production can do for their potential clients.

Direct Mail: Salsbury Production wanted to target specific companies with their direct mail out, so a personalised piece was a must. The most important thing Salsbury Production can offer is saving their clients time.

The concept was to mail part of a clock, missing some hours in the first instalment, which was then followed up with the rest of the clock directing them to a web address. The landing page is personalised with the recipients name and gives a little information about Salsbury Production, prompting them to click the button and enter their email address. This lets Brad know they are interested and he can follow up their expression of interest with a phone call.